ESRM 320 is an introductory business course designed for non-business majors,
has NO prerequisites, and gives NW and I&S credit.
SLN 11442
TU/TH 4:30-6:50 PM
For-profit companies and non-profit organizations use marketing and human
resources to create and deliver products, services, and ideas. This course
explores: 1) business practices that are aligned with environmental stewardship
and social responsibility standards; 2) the concepts and models of a market
orientation; 3) how markets are researched and targeted, and products
positioned, to meet consumer needs; 4) creating and pricing products, developing
distribution channels, and implementing promotion campaigns; 5) managerial and
leadership skills and styles; 6) how companies motivate employees and develop
human capital; and 7) methods for recruiting, selecting, training, and
evaluating employees.
* What does sustainability mean, and how is it manifested in
business? Various definitions of sustainability have been used, but all share a
common understanding that sustainability refers to integrating environmental,
social responsibility, and financial/economic elements in order to meet the
needs of people today without compromising Earth’s capacity to provide for
future generations. Said another way, practicing sustainability involves
balancing the three Ps: planet, people, and profits.
