Monday, February 2, 2015

ESRM 320 course details are now available.

ESRM 320 is an introductory business course designed for non-business majors. It has NO prerequisites, offers NW and I&S, and is 5 credits. We cover the basics of marketing and human resource management with sustainability * (environmental and social responsibility) woven throughout the course. 

THIS IS AN ONLINE COURSE that meets in person only three times: 4:30-6:50 pm, on Tuesday, March 31 (course introduction), Tuesday, May 5 (midterm exam), and Tuesday June 2, (final exam), in 223 Anderson Hall.

ABOUT 320...
For-profit companies and non-profit organizations use marketing and human resources to create and deliver products, services, and ideas. This course explores: 

1) business practices that are aligned with environmental stewardship and social responsibility standards; 
2) the concepts and models of a market orientation; 
3) how markets are researched and targeted, and products positioned, to meet consumer needs; 
4) creating and pricing products, developing distribution channels, and implementing promotion campaigns; 
5) managerial and leadership skills and styles; 
6) how companies motivate employees and develop human capital; and 
7) methods for recruiting, selecting, training, and evaluating employees. 

Sustainability refers to integrating environmental, social, and financial/economic elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. This course explores the meaning and importance of sustainable business practices that respect and adhere to best environmental science methods and ethical social responsibility standards. The context for this exploration will be reviewing corporate sustainability reports.

At the end of this course, students will be able to:
1) Explain the vocabulary, concepts, and models of marketing, human resources, and sustainability
2) Summarize how a market orientation and commitment to sustainability can enhance customer and employee satisfaction
3) Describe how consumer markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ wants and needs
4) Define managerial and leadership styles and theories of motivation, persuasion, and influence
5) Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
6) Investigate and interpret corporate environmental and social responsibility information provided in corporate sustainability reports.

This is a link to the ESRM 320 course website, which is open to all UW students who want more course information before they register: